Department of communication, FGU

Education goals

The Department of Communication follows the university’s and the college’s mission and educational objectives. At the undergraduate level, the Department of Communication aims to cultivate professionals in journalism, advertising, broadcasting, television, and digital communication. In addition to producing content for print and electronic media, students will be prepared to become top leaders and professionals in the communication field in both international and locally focused educational environments.

1. Cultivating Professionals in Creative Communication and Technology Application
A key feature of the department is to develop professionals who possess the qualities and skills of "creative communication." Students will learn to utilize various influential media platforms and develop creative communication paths to enhance the communication industry and the cultural creative industries. With a solid foundation in both theory and practical knowledge, students will apply their media expertise in communication institutions and media organizations, becoming professionals in modern creative communication.

2. Cultivating Professionals for Media and Communication Marketing-related Industries
Another distinctive feature of the department is its focus on cultivating professionals with the qualities and skills of "marketing communication." The curriculum emphasizes advertising and public relations strategies and planning, exploring the practical application of marketing communication strategies from an operational perspective. The Marketing Communication program focuses on creative expression and the use of tools, closely integrating marketing communication with the promotion of the cultural and creative industries. It further merges the planning and marketing strategies of creative and cultural industry activities in daily life.

3. Cultivating Professionals Who Follow Communication Ethics and Social Responsibility
Fo Guang University, a university created by the contributions of millions, is a public university dedicated to serving society, emphasizing humanistic education. Under the guidance of Master Hsing Yun's teachings of justice, kindness, and wisdom, the department stresses the importance of students upholding the "Three Goods" spirit—good thoughts, good speech, and good actions—and maintaining proper character. Through department meetings, activities, and student-teacher interactions, students are encouraged to understand the significance of these principles, fostering ethical communication professionals committed to service.

4. Cultivating Professionals in Creative Thinking and Media Integration
The department’s overall teaching approach integrates and develops diverse creative thinking among students, aiming to teach them methods of applying creative thinking and developing technical skills in creativity. Students will gain a deep understanding of media characteristics and learn to integrate them effectively, equipping them to become the most sought-after creative integration professionals in the media industry.