Department of communication, FGU

Popular Music Communication and Curation Group

The popular music industry is showcasing increasingly diverse communication methods and curation forms, driven by advancements in digital media and content creation technology. From music streaming, social media marketing, and podcasts to live music performances and curation, music communication has evolved beyond a one-way transmission. It now involves deep interaction and experiences through multiple platforms and creative content. This program is designed for students interested in popular music communication, digital music content production, and music curation. It aims to cultivate professionals who possess skills in creative planning, media operations, and performance planning. We welcome students from around the world who are passionate about the popular music industry to join this exciting and music-filled learning journey!

Establishment Background
Taiwan has long played a leading role in the Mandarin popular music industry, with a rich music creation culture and communication strength that has influenced the Greater China region and even internationally. However, in the face of competition from K-pop, Western music, and the emerging digital music industry, the development of popular music is no longer limited to song creation and production. It now also includes digital music marketing, cross-media communication, broadcasting and podcast management, as well as music performances and curation. As such, how to cultivate professionals with expertise in music content development, digital media operations, and curation has become an important issue for the industry.
To keep pace with this trend, the Department of Communication at Fo Guang University established the "Popular Music Communication and Curation Program," which is the first in Taiwan to combine music content production, digital communication, and music curation into an academic curriculum. This program not only emphasizes the traditional core of the popular music industry, such as music creation, marketing, and brand management, but also integrates broadcasting and podcast production, AI music creation applications, social media marketing, and music performance curation. This approach ensures that students are equipped with the cross-disciplinary expertise required for the future of the music industry. We are committed to cultivating creative, strategic, and digitally skilled professionals in music communication, helping Taiwan continue to shine on the global popular music stage.

Teaching Features
The Popular Music Communication and Curation Program not only involves music content creation but also encompasses digital media applications, broadcasting production, and large-scale music performance curation, among other diverse fields. To cultivate professionals who possess a comprehensive understanding of the music industry chain, the curriculum focuses on popular music content production, digital communication, broadcasting management, and music curation, while also emphasizing concert curation practices and music brand marketing. This ensures that students master the overall operation from content creation and digital promotion to music performance.
The course design balances theory with practical application and collaborates with the industry to offer frontline industry internships and project training, covering fields such as music production, marketing, and performance curation. Students will learn topics like “Digital Music,” “AI Music Arranging and Post-Production,” “Advertising and Short Film Music,” and “Popular Music Visual Creation,” which will enhance their professional abilities in music production and multimedia applications. In the field of popular music media and marketing, students will gain expertise through courses like “Popular Music Marketing Planning and Strategy” and “Broadcast Channel Management Strategies I & II,” mastering the core techniques of music brand promotion, digital marketing, and radio program production. Additionally, courses like “Popular Music Curation” and “Popular Music Projects” offer students the chance to participate in the planning and execution of music performance events.
The specially designed “Popular Music Concert Curation Practice” course covers concert production, stage design, lighting and sound planning, ticketing, and marketing strategies, helping students gain in-depth knowledge of music performance planning and execution, while also enhancing their curation and management abilities for large music events.
Through practical learning opportunities such as the “Fo Guang University Voice” radio program production, social media marketing projects, music performance curation practices, and concert planning and execution, students will have the chance to directly engage in the operational workings of the music industry, accumulating valuable experience. Whether students choose to enter music content development, digital communication, broadcasting production, or popular music curation, they will be highly competitive and ready to bring innovative energy to the Chinese popular music, broadcasting, and performance industries, opening up broader career development opportunities.