Department of communication, FGU

Advertising PR and Precision Marketing Group

Advertising, Public Relations, and Marketing
The core of advertising, public relations, and marketing lies in the ability to use media communication strategies to precisely target the audience, enhancing brand value and market influence. With the rapid development of digital technology and big data, modern advertising and public relations are no longer limited to traditional media. Instead, they integrate Artificial Intelligence (AI), behavioral data analysis, and precision marketing techniques to create personalized and efficient brand communication models. This program covers topics such as advertising production and creative strategies, digital public relations, brand management, social media marketing, and big data analysis. It aims to cultivate students' ability to grasp market trends, use data-driven decision-making, perform audience segmentation, and optimize content to maximize the effectiveness of precision marketing. Whether for government agencies, businesses, or non-profit organizations, managing media presence, promoting ideas and products, and mastering advertising, public relations, and precision marketing expertise have become essential skills in the modern communication field.

Establishment Background
This program is based on the "Marketing Communication Program," designed to cultivate cross-disciplinary talent with expertise in advertising, public relations, and marketing communication. With the rapid advancement of digital technologies, especially the application of big data analysis, AI, and precision marketing techniques, marketing communication models are continuously innovating, and industry demand is increasing. Therefore, our curriculum provides a solid foundation in advertising, public relations, and marketing theory while integrating the latest digital technologies, including social media marketing, content marketing, brand data analysis, AI-driven consumer insights, and marketing automation. This helps students stay ahead of market trends, optimize marketing strategies using technology, improve competitiveness, and prepare for future career challenges.

Teaching Features
The program's professional courses combine creative thinking with data analysis to help students develop problem-solving skills and strengthen marketing planning, writing, and external communication abilities. Courses cover areas such as advertising planning and strategy, public relations planning, social media marketing, big data analysis and applications, AI-driven marketing decision-making, content marketing, and brand management, enabling students to master integrated strategies for both traditional and digital marketing.To enhance students' practical skills, the program incorporates industry-based courses. Through data-driven social media marketing projects, students participate in hands-on activities such as brand management, advertising placement, and influencer marketing strategy planning. Additionally, students can engage with the department's fan page, "My FoDa Media Era," for data analysis and marketing optimization. They are also encouraged to participate in competitions such as the Golden Tripod Awards, National Public Relations Planning Contest, Digital Marketing Contest, and Short Video Creation Competitions, boosting their industry competitiveness and laying a solid foundation for future career development.