Advertising and public relations are the most important functions of mass media in marketing activities and bargaining. The media promotes goods, services, ideas, and ideals, and the knowledge and skills of advertising and public relations are increasingly valued. 1. The origin of establishment
The advertising and public relations group is based on the "Marketing Communication Course" and aims to cultivate a new generation of marketing communication talents. In addition to general advertising and public relations theoretical knowledge, this group places special emphasis on emerging online media such as digital marketing, social marketing, and story marketing. Required knowledge and skills to prepare future students for entering the workplace. 2. Teaching features
Professional courses in the Advertising and Public Relations Group help students solve problems and propose creative thinking, while also improving students' planning, writing and external communication abilities. Courses include a series of courses such as advertising planning and strategy, public relations planning and strategy, online advertising, print and electronic advertising production. In addition, students also engage in social marketing operations through joining the fan group "My Buddha University Communication Era", and participate in the Advertising Golden Calf Award, national public relations planning competitions, various micro-film competitions, etc. to strengthen learning content and practice. ability.
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